Located in

South Africa
+27 (11) 434-1170
Sales & Service Support
MENU
6th August, 2025

ACER announces exciting new rebrand

ACER announces exciting new rebrand

Posted: 6th August, 2025  - Written By: Zain Moosa

ACER has seen a continued growth across the UK and internationally. For this reason, it has become increasingly important to have a more relevant and less conflicting brand name to ensure the smooth and continual growth of the brand. To this end we are pleased to present the new ‘TRACER’ brand which will take the place of ‘ACER’ name.

When will tracer be available?

The new TRACER products will be rolling out on trade counters across South Africa in September 2025, so be sure to grab yours!

Want to learn more about TRACER? Check out our video below.

What's included in the tracer range?

The TRACER range includes a variety of high-quality marking and measuring tools designed for professional use:

  • TRACER ProMitre Angle Tool
  • TRACER Deep Pencil Marker & Site Holster
  • TRACER Lead Holster – includes 6 replacement leads (4x 2B & 2x Yellow)
  • TRACER Graphite & Coloured Leads – 2.8mm, 12pcs (Graphite; Red & White)
  • TRACER Counter Pencil + Leads Display (loose product)
  • TRACER 5PC Construction Marker Kit with storage case
  • TRACER Pro Metal Deep Hole Pencil and Lead Set
  • TRACER Carpenters Pencils – 4H hard lead, 10pcs, includes sharpener
  • TRACER Construction Lumber Crayon Markers – 12pcs, available in Black, Red, and Yellow
  • TRACER Scribe Tool – includes deep hole pencil & 6x replacement lead holster
  • TRACER Contour Gauges – 130mm (5”) and 250mm (10”, includes deep hole pencil)
Back to Blog

Free delivery

On orders over R2500

Warranty

Best in Class

Global brands

Offered here at CIB

Wide choice

Over 2000 products
© 2025 CIB Partners Pty Ltd. All Rights Reserved.
chevron-down