In 2020 the “FERM Professional” brand will undergo a makeover and will be called “FERM Industrial“. This is not only a small name change, but the tools will also be converted to an All Black colour, to represent strength and durability.

With a renewed focus, FERM has given the FERM Industrial brand a new look! Black and bold, the new look will clearly set FERM Industrial apart from it’s competitors.

“Affordable Industrial Power Tools” is the new brand slogan, which Rick Rosberg (CEO) believes is a clear and bold statement that embodies what the brand is about.

The FERM Industrial range consists of cordless power tools set and accessories for the professional market. FERM has invested time to work with real professional end-users to design affordable tools specially for craftsmen, construction workers and tradesmen. All FERM Industrial products are designed, developed, produced and tested according to the strict European and South African standards.

The all new FERM Industrial 20V Lithium Ion Cordless range will be the first new products launched in the new colours. During our visit to the Zwolle head quarters, we had a chance to test new cordless range… and we were very impressed!