A lot of traditional tool or hardware retailers don’t focus on good merchandising. Part of our role as a supplier is to help retailers maintain their product displays. Not only by keeping their shelves fully stocked, but also by offering advice about layout and configuration of the product.
Good merchandising offers the following benefits:
1. Products are more visually appealing to the customer
2. Customers are able to find the right product quickly
3. The retailer can manage their stock more efficiently
Matthew Maquina, sales rep for CIB, recently completed a store revamp for Noag’s Market in Kempton Park. Brand new Stanley stands were setup to improve the presentation of the of 9m Stanley hand tools range. Take a look at the before and after pictures below.