he Hoeve De Haar farm in Ambt Delden was the venue for our annual strategic planning meeting with FERM International. We were invited by Rick Rosberg (CEO), Frank and Henk to finalise our plans for 2020.

The FERM guys have a wealth of knowledge and experience of the European and International tool market. So it was great to talk, exchange ideas and insights and learn about retail trends in Europe. Online retailers like Amazon, Bol.com and manomano.fr are changing the game, so global manufacturers like FERM are to evolving fast and planning for the future.

FERM International BV, the holding company of the “FERM”, “FERM Industrial” and “VONROC” brands, is one of our strategic suppliers. We started selling their FERM Professional range of power tools in South Africa in October 2018. In 2020 the “FERM Professional” brand will undergo a makeover and will be called “FERM Industrial“. This is not only a small name change, but the tools will also be converted to an All Black colour, to represent stregnth and durability.

We will have more detailed information about the “FERM Industrial” brand in our next post.